de:lux brand development

Harrods wanted to develop an digital showcase, through their website, that mirrored the in-store experience. They wanted a showroom vehicle and required a name and overall concept to house the many high-end brands that were on offer through the store.

The concept was – ‘De:Lux – Follow the lights. ‘We also designed an immersive iPad application through a 3D ‘World of Lights’, replicating the famous Harrods store at night. The user navigated the app through ‘lightwalks’ to find their chosen brand.

Project Deliverables

– Brand Workshop
– Research & Brand Strategy
– Naming
– Logo Design
– Corporate Identity Design
– Art Direction
– Photoshoot
– Stationery Suite
– Advertising
– App Design
– 3D modelling