Design System and Website Redesign

Working with Digitas London and Biffa, I was the lead designer responsible for delivering a new design system and digital platform for the UK’s biggest waste management company. I worked closely with key stakeholders at Biffa to define the content needs and requirements, then with the teams of UX, Strategy and Development to realise their vision.

The Design System

Delivering the new Biffa online

The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:

– Creative Strategy
– User Experience
– Prototyping and Wireframing
– Managing the design team/s

– Interaction Design
– UI Design
– Motion UI
– The Design System

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